Title: New Sponsors in the Scottish Premiership: A Boost to Season Prize Money

The Scottish Premier League (SPL) has announced the expansion of its new partnership with a leading global sponsor, marking another significant step towards increasing season prize money for the league's top teams.

As previously reported by The Sun newspaper, the new sponsorship deal between Scottish Football Association (SFA) and the world-renowned global sports marketing firm, JWT Group, is set to see the introduction of a new "Season Prize Money" category that will increase the amount of money available to the top clubs in the league.

According to the agreement, the new category will be named "Super Cup Prizes," and it will be divided into two categories: one for the top three clubs in the league, and another for the bottom three clubs. The Super Cup prizes will be worth up to £50,000 each, and they will be awarded based on a combination of club performance and the overall quality of their matches.

In addition to this, the new sponsorship deal also includes the promotion of a new brand ambassador programme that aims to engage young fans and promote the game at a younger age group level.

JWT Group's involvement in the SPL comes as a positive development for the league, which has struggled to attract enough new supporters over recent seasons due to a lack of interest from traditional television viewership. By partnering with a global sports marketing powerhouse like JWT Group, the SPL can now tap into a wider audience and reach more people who may not have been interested in football before.

Furthermore, the new Super Cup prizes could also generate additional revenue for the league, as well as boost the overall value of the season prize money. By providing a competitive prize pool, the SPL can ensure that there is enough money available for all teams to compete against each other throughout the season.

Overall, the new sponsorship deal with JWT Group represents a significant move forward for the Scottish Premier League, and it will undoubtedly help to increase season prize money for the league's top teams. With the promotion of a new brand ambassador programme and the inclusion of the Super Cup prizes, the SPL can continue to attract more fans and support the game at a higher level.