Scottish Premier League (SPL) has announced a new sponsorship deal that will boost prize money by 30% for the upcoming season.

The deal, which was agreed with a leading sports betting company, includes a range of new sponsorships, including exclusive tickets to games and merchandise deals.

The new sponsorship deal is expected to help boost the league's financial stability and attract more fans and sponsors.

The deal comes after the SPL saw a significant decline in ticket sales last season, as many fans chose to support other leagues or avoid attending matches altogether.

The new sponsorships include exclusive tickets to games, merchandise deals, and a range of other promotional activities.

The agreement also includes a number of other benefits, such as improved marketing and branding opportunities and access to new players and teams.

The SPL board has been working closely with the new sponsor to ensure that all aspects of the deal are aligned with the league's priorities.

"We are very pleased to have reached this agreement with a leading sports betting company," said SPL chairman David MacNeil.

"By providing exclusive sponsorships and promotional activity, we hope to increase the appeal of our league to fans and sponsors alike."

The new sponsorship deal is expected to be implemented during the upcoming season, with kick-off set for the first match on August 17th.

The agreement comes after the SPL saw a significant decline in ticket sales last season, as many fans chose to support other leagues or avoid attending matches altogether. The new sponsorship deal is expected to help boost the league's financial stability and attract more fans and sponsors. The SPL board has been working closely with the new sponsor to ensure that all aspects of the deal are aligned with the league's priorities. "We are very pleased to have reached this agreement with a leading sports betting company," said SPL chairman David MacNeil. "By providing exclusive sponsorships and promotional activity, we hope to increase the appeal of our league to fans and sponsors alike."